Award Number : 09E07009 Award-winning item : LCD Flat Panel HDTV["BRAVIA" ZX1 Series] Company : Sony Corporation Producer： TV Business Group, Sony Corporation Director： Fumiya Matsuoka, Ryuta Kanno/ Creative Center, Sony Corporation Designer： Yuki Kubota/ Creative Center, Sony Corporation

At 9.9 mm thick in its thinnest parts, the ZX1 series has realized the world's thinnest*1 design. Furthermore, the included wireless media receiver is capable of wirelessly transmitting high-definition video to the main unit with no need to connect audio or video cables. High-quality, real-time transmission*2 of full-HD video makes it possible to enjoy content such as HDTV programming, films, sports, and videogames with style in any interior layout. *1 At the thinnest points, according to Sony research as of August 28, 2008, for consumer LCD televisions. *2 With delays of no more than 1 second/1000 minutes.

This design is intended to achieve a beautiful, proper appearance from any angle, through care given to rear finishing, heat vents, and handling of cables, for a spacious look no matter where it is set up in the room. The extremely thin 9.9 millimeter body achieved through combination of the LCD panel chassis with exterior components is expressed in a simple form utilizing the aluminum texture.

This is one of the world's thinnest LCD televisions, made possible through use of an LED backlight. It can be regarded highly not just for its thinness but also for its design taking into consideration all directions, with an awareness of the rear of the unit as well from a focus on interior design. With use of a wireless media receiver, it keeps down bulkiness on the rear of the unit and frees it from rear cables, as well as eliminating the need to place peripherals such as hard drives together with the unit as a set. This improves its suitability to interior design, as a television alone. Also highly regarded is its used of a simple aluminum front panel design utilizing the material properties to make it easy to recycle.