Award Number : 09E07007 Award-winning item : 46" LED LCD TELEVISION[LED 7000] Company : Samsung Electronics Co.,Ltd Producer： Gaeyoun Kim, Senior Manager, VD Product Planning Group, Samsung Electronics Director： Yunje Kang, Chief Designer, VD Design Group, Samsung Electronics Designer： Junho Yang, Principal Designer, Min-Hyougk Boo, Senior Designer, VD Design Group, Samsung Electronics

The LED7000 is the world's first ultra-slim LED television. To give an impression like that of glass craft with the black color appearing within its transparent crystal material, it is manufactured using dual injection. The frame color, which resembles a form floating indistinctly in transparent water, expresses the natural light of the materials themselves. The transparent stand neck makes it look like the television is floating lightly in the air and together with the lighting sensor knob below, based on the motif of a drop of water, gives a mysterious impression like a work of art.

This design needs to be able to provide the value of sensitivity while the user is near, without just following trends.

This beautiful LCD television looks like it has been made entirely of glass. The frame around the screen changes color from black to red and then grows thinner and transparent as it approaches the edge. The changes in thickness and in color close to the edge, achieved through double injection molding, expresses the beauty of glass craft. The curves at the lower central part also express the glass characteristics well. The details from the transparent, glasslike stand neck to the connected stand express a design that completely breaks free from the production concepts of commonplace products, making this an example of embodiment in a product of the approach of advanced design engineering.