G00D DESIGN AWARD 2011

Award Number :11G07062, 11G07063, 11G07064

Award-winning item :
3D SMART LED TV
[UN55D8000, D7900, D7000]

Company :
Samsung Electronics Co., Ltd.

Producer :
Jinwook Baek, Sanghoon Lee, Seungwon Jung Manager VD Product Planning Group Samsung Electronics

Director :
Yunje Kang, Junho Yang Vice President VD Design Group Samsung Electronics

Designer :
Chaejoo Son, Junho Yang(D8000) /
Euiseok Kim, Yunje Kang(D7900) /
Hyungho Hwangbo, Junho Yang(D7000),
VD Design Group Samsung Electronics

Description

The transformation of the panel itself into the exterior and the expression of color using the refraction of light based on double injection molding.

Evaluation

The design exuded an overwhelming influence that stopped judges at the expo floor in their tracks. It boasted a presence that completely dominated the competition. The design differs greatly from televisions seen to date, and it effortlessly executed complex operations, garnering a chorus of praise. Another remarkable element is that the inner part of the frame does not do wasteful and unnecessary processing.