Camera for professional and advanced amateur photographers. _ GR lens for definition and low distortion, extending to image edges. F 2.4/f: 5.9 mm _ Sturdy yet light die-cast magnesium body slim enough to slip into a pocket (25 mm) _ 10.01 mega pixel, 1/1.75 in. CCD captures definition from the GR lens _ Electronic leveling keeps images level when viewed on the LCD monitor _ Highly customizable and powerful function buttons and personal setting mode, refined from previous models _ Built-in pop-up flash, manually operated to prevent errors from automatic activation.

We want the GR series, which has earned a broad base of supporters since launch, to remain an effective tool for expressive photographers. For this reason, we think it's important that each generation retain the aspects that people have grown familiar with while incorporating new features and refinements in the details, for easier and more enjoyable shooting, so that we can offer an increasingly polished instrument. Avoiding unfounded updates, ensuring key elements remain intact, and taking a hard look at the aspects to refine are elements in an orthodox approach to refining products, and they are essential for successful product development.

In the digital camera market, where new products appear in rapid section, this series has always aimed for long-lived design with the high-end amateur users in mind. Ricoh doesn't want its cameras to become mere commodities. I appreciate Ricoh's effort to lengthen the life of their products from an industrial designing standpoint.