GOOD DESIGN Gold AWARD 2008
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08C12009
FCX Clarity

Award Number : 08C12009

Award-winning item :

Automobiles[FCX Clarity]

Company :

Honda Motor Co.,Ltd.

Producer :

Honda Motor Co., Ltd.

Director :

Honda R&D Co., Ltd., Automobile R&D Center, Operating Officer, General Manager, Styling Design Development Division, Nobuki Ebisawa

Designer :

Honda R&D Co., Ltd., Automobile R&D Center, Department1 Styling Design Development Division, Assistant Chief Designer, Masaru Hasegawa / Assistant Chief Designer, Yozo Takagi

 

Outline

The FCX Clarity offers significantly better environmental performance as a zero-emissions vehicle. To interest more people and convey the new potential and appeal of fuel cell cars, the developers sought a fresh sedan layout clearly different from vehicles with traditional internal combustion engines. Their approach took advantage of the freedom in the power plant layout of this innovative V Flow platform. The developers also made this new layout comfortable enough for regular use as a four-passenger sedan, ensured ample storage space in the trunk and elsewhere, and in other aspects of exterior and interior design made the FCX Clarity more than just a vehicle that supports environment measures. Instead, the car inspires a sense of excitement about the future (a hallmark of next-generation fuel cell cars) while remaining true to automotive heritage.

 

 

Designers Comment

Even in eco-friendly vehicles, we must have cars that are fun to drive and a pleasure to own, and that are attractive enough to arouse our interest while appealing to our senses. The flexibility of this innovative fuel cell platform enabled us to create a sleek, flowing silhouette impossible in cars with an internal combustion engine. The spacious cabin feels futuristic and comfortable, with these two impressions nicely balanced. We sought the kind of car that instantly captivates people, makes people look forward to driving it one day, and imagine that when they do, they'll catch a glimpse of the future.

 

 

Judges Comment

With its unique design concept of carrying its own generator, this next-generation fuel cell car embodies new ideas for combating the worldwide issue of eliminating CO2 emissions. When running, it succeeds in achieving a level of comfort and sensibility that has never before been seen in gasoline-powered cars. Its interior and exterior design fully reflects new possibilities for premium automobiles, and exemplifies futuristic, attractive design. In the United States, it has earned high marks with its practical strategy of $600 per month lease agreements.

 

 

 

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