GOOD DESIGN Gold AWARD 2008
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08C13078
Handycam HDR-TG1

Award Number : 08C13078

Award-winning item :

Digital HD Video Camera Recorder[Handycam HDR-TG1]

Company :

Sony Corporation

Producer :

Sony Corporation Digital Imaging Business Group

Director :

Sony Corporation Criative Center Takuya Niitsu

Designer :

Sony Corporation Criative Center Noriaki Takagi

 

Outline

World's smallest, lightest, and slimmest HD Handycam (as of _ 2008). Records in AVCHD format at 1920x1080 HD resolution. In an unprecedented combination of materials, the light yet sturdy titanium body is treated with a tough premium coating to protect against scratches. Facial detection helps capture subjects looking their best. 1/5 in., 2.36 megapixel ClearBit CMOS sensor. Shoot photos up to 4 megapixels, or capture 2.3 megapixel images while recording video. Quick-on function activates the unit when the LCD monitor is opened, so the camcorder is ready to shoot when you are. Equipped with a Carl Zeiss Vario-Sonnar lens.

 

 

Designers Comment

Because commercial development was inspired by a design proposal (in the form of a mock-up, or model), this time more designer-recommended elements were retained in the final product than usual. Creating the ideal proportion required careful attention to design, from basic part layout to planning the controls to proposing ideas for detailed mechanisms. Down to the last part, this is highly polished design.

 

 

Judges Comment

This HD camera incorporates sophisticated functions into the world's smallest, lightest body. From the very beginning, this project was driven by design, and the designers took great care with the form, sense of presence, and operating interface. This is a video camera that will satisfy a wide range of users, from avid video hobbyists to users who simply want to use a video camera without any complications.

 

 

 

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