Director’s
Profile
Profile
Tamae Hirokawa
Creative Director / Designer | SOMA DESIGN
She established "SOMA DESIGN" in 2006, launched the brand "SOMARTA" at the same time, and participated in the Tokyo Collection. She won the Newcomer Award and the Shiseido Sponsorship Award of the 25th MAINICHI FASHION GRANDPRIX. In addition to a solo exhibition "Tamae Hirokawa - Body Genealogy," she worked on many collaborations with businesses, including the Canon "NEOREAL" exhibition, TOYOTA "iQ×SOMARTA MICROCOSMOS" exhibition, YAMAHA MOTOR DESIGN "02Gen-Taurs," etc. Her 2017 SOMARTA signature item, "Skin Series," was made part of the collection at MoMA and drew attention. She won the 2018 WIRED Audi INNOVATION AWARD.
*Titles and profiles are those at the time of the director’s tenure
