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GOOD DESIGN AWARD Focused Issues Today and Tomorrow in Design

2019Attention to the interplay of design and social issues

2019 Focused Issues Theme

01

New Business Design

Atsumi Hayashi
Atsumi HayashiProducer | Co-Representative, Director, SPEAC, inc. / RealTokyoEstate

Director’s Comment

Taking an approach of design not bound by preconception is probably an advantage in innovative planning of business vision or strategy. The realm of design will extend to business planning processes. What sets this design apart from typical business solutions is that business success is linked to visual, physical beauty, which becomes a priority.

Miles Pennington
Miles PenningtonEducational Innovator | Professor, Institute of Industrial Science / Design Led X Platform, The University of Tokyo

Director’s Comment

What business design seeks are new innovation models, new business platforms. The design in these applications serves to make business more effective, as by creating relationships, encouraging communication, enhancing behavioral motivation, or improving sustainability.

02

Design of Technique & Tradition

Yasuharu Sasaki
Yasuharu SasakiCreative director / Dentsu

Director’s Comment

There is a reason for retaining product elements with emotional resonance, linked to behavior, habits, or interaction. Existing design has been cleaned up under the influence of IT in recent years, but some traditional products have begun to appear that retain such interfaces and affordances. Deciding what to preserve and what to innovate is the job of designers.

Tamae Hirokawa
Tamae HirokawaCreative director and designer / Soma Design

Director’s Comment

Long-admired, traditional design comes from the conviction that it should be made, which is driven by curiosity and takes on challenges. Fundamentally, these things move people, and this admiration links producers to users and then other producers, as this cycle continues for generations.

03

Design of Community Development

Hidenori Kondo
Hidenori KondoCreative producer and curator / Hakuhodo

Director’s Comment

Rather than urban centers, it is outside of metropolises where certain issues are emerging first, and where solutions are arising. Skills appreciated in this context are conceptualization (envisioning situations and combining elements), curation (discovering and uncovering what is needed), and the ability to "edit" (use and remix) existing resources.

Jun’ya Yamaide
Jun’ya YamaideArtist / Executive director, Beppu Project (NPO)

Director’s Comment

Is that truly important? Whose happiness are we seeking? These are the key initial considerations, and projects should not begin by planning a traditional business model. For business to come together at a later stage, begin by grasping what is truly needed.

04

Disaster Prevention & Recovery Design

Yuta Inoue
Yuta InoueProject manager / Partner at Kesiki, director at Whatever, and fellow at Quantum

Director’s Comment

Addressing climate change, the key issue facing the international community, should be a greater priority for those involved in design. We should recognize how large companies are reducing CO2 emissions and setting a positive trend in society. An active commitment is needed on the part of managers, who should view this work not only as a form of CSR but as management issues to take on.

Mari Tochizawa
Mari TochizawaArchitect / Salhaus

Director’s Comment

After disasters strike, work begins to restore cities to their former state, but the kind of recovery needed will build their future. Toward this end, restoring appearances is only one aspect. Good design holds potential in rival, which should include social systems and apply effective project management.