An only comprehensive design evaluation and promotion mechanism in Japan.
Together with G Mark, it has been recognized by a wide range of people for nearly 70 years,
and has continued its activities to make people's lives and society better through design.
Winning the GOOD DESIGN AWARD means that you can communicate to people
that your work is a GOOD DESIGN that leads society,
which will not only increase the recognition of your work and promote sales,
but will also enhance your company image and value.
Awarded works will be displayed in Japan's largest design exhibition database, which has collected all awarded works since 1957 and is used by 5 million visitors per year.
G Mark can be used in a wide range of promotional activities such as press releases, SNS, and product packaging (over 80% recognition rate in Japan*).
*Survey conducted in February 2020
All awarded works will receive an "evaluation" from design experts in Japan and abroad and can be used in various promotional activities.
In addition to the exposure opportunities in Japanese media, the GOOD DESIGN AWARD, as an internationally renowned design award, will also receive high attention from international media.
Have the opportunity to sell in retail stores and online stores that only sell awarded items.
Winners will be able to participate in the GOOD DESIGN EXHIBITION in Tokyo Midtown, where all the awarded works will be displayed, and will also be invited to the award ceremony and other awards celebration events, where they can interact with the jury members and other winners.
5 key points you need to know before the application
Applicants can be either the business owners of the entries or the design contractors.
Business owners |
Design contractors |
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Those responsible for the work, such as product manufacturers and sellers; owners of buildings and facilities; providers of software, media, and services; organizers of initiatives and activities; and organizations responsible for development and research.
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Those involved in the design, production, or development of the entry, such as businesses, architects, design firms, and individual designers.
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Business owners |
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Those responsible for the work, such as product manufacturers and sellers; owners of buildings and facilities; providers of software, media, and services; organizers of initiatives and activities; and organizations responsible for development and research.
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Design contractors |
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Those involved in the design, production, or development of the entry, such as businesses, architects, design firms, and individual designers.
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*If there are multiple business owners and design contractors involved in the entries, joint applications are possible.
*Both individuals and corporations are eligible to apply if they are primarily responsible for the entries.
The whole process lasts for one year, starting from the application in April, going through the 1st screening, the 2nd screening, preparation for the award announcement, and the award promotion until March of the following year.
Applicants are required to register entry information (text, images, etc.) through the Entry Site within the application period. Please confirm the procedures to be completed at the time of application.
Judging committee of the GOOD DESIGN AWARD judges based on 4 perspectives: human, industrial, social, and time. For more details on the evaluation points and the screening process, please refer to "Screening".
The fees from the application to the winning are approximate as follows.
1st screening fee is 16,500JPY, 2nd screening fee is 71,500JPY, the applicant becomes a candidate for the GOOD DESIGN AWARD after passing the 2nd screening, the award package fee is 181,500JPY, totaling 269,500JPY.
*The above fees are based on a small non-electric product.
*The above fees do not include the additional fees related to the 2nd screening and the GOOD DESIGN EXHIBITION.
Winners can use G Mark for free from the award announcement date, October 15 to November 4. For continued use after that, an application for G Mark usage is required. There are measures such as free for public institutions and 50% discount for small and medium-sized companies.
GOOD DESIGN AWARD does not have a target number of entries and an award rate. The award rate in recent years has been roughly 30%.
Previous award rates
Japan Institute of Design Promotion (JDP)
E-mail： https://www.g-mark.org/en/contact
