GOOD DESIGN AWARD 2025  CALL FOR ENTRY  2025.4.1 TUE - 5.22 THU 13:00 JST
GOOD DESIGN AWARD 2025  CALL FOR ENTRY  2025.4.1 TUE - 5.22 THU 13:00 JST

Tangible or Intangible,
Any Designs are Eligible

Designs in a wide range of fields, from household goods and apps to regional initiatives and activities,
from the unpublished to the long-standing, are eligible for entry.

* Excerpt from entry categories

Winner survey
"Award Value"

(From the 2024 survey)

Entry
motivation

*The following are
the top three answers

Entry motivation

*The following are
the top three answers

Increase the visibility of products and services
Increase the visibility of products and services
68.2%
68.2%
Increase corporate value
66.2%
66.2%
Receive a third-party evaluation of design
62.9%
62.9%

Effects of
winning the award

*The following are
the top three answers

Effects of winning the award

*The following are
the top three answers

Increased the motivation of the related people
Increased the motivation of the related people
72.2%
72.2%
Increased the popularity
69.5%
69.5%
Increased credibility with the customers and business partners
65.6%
65.6%

Here's the "GOOD DESIGN"

Awarded works of 2024

A next-generation news application that
leverages the characteristics of local
newspapers

Evaluation points

A regionally-focused application that meets the evolving needs of young users while fostering information literacy. It serves as a bold and innovative bridge connecting traditional journalism with the digital-native generation.

A concept proposed by a whipped cream-
loving Employee!
Innovative whipping tool

Evaluation points

The creativity and problem-awareness of employees who love fresh cream supported the design and development. While achieving ease of use, its compact form evokes the image of cream, visually expressing the joy of cooking.

A new textbook for developing the life skills
of high school students in special support schools

Evaluation points

A teaching material that imparts essential independent living skills through storytelling. Driven by a strong desire to “change the future environment for high school students,” the material has been fundamentally redesigned from its core.

Entry

Please register the information (text, pictures, etc.) required for the screening when applying.

Please register the information (text, pictures, etc.) required for the screening when applying.

FAQ

What kinds of work can I apply for?

Industrial products such as home appliances, housing and construction, software, services, and systems, as well as initiatives, activities for local creation, and business models…All designs, whether tangible or intangible, are eligible for the GOOD DESIGN AWARD.

What is the schedule for the GOOD DESIGN AWARD?

Entry is available until May 22, 2025, at 13:00 JST. The entry and screening process takes about six months to announce the award.

Can first-time applicant win the award?

Many first-time applicants win the award each year, and more than 45% of the 2024 winners are first-time applicants.

Award rate for initial entry
Award rate for initial entry
Award rate for initial entry
Initial entry

How much does it cost to participate?

The 1st screening fee is 16,500JPY, and the 2nd screening fee is 71,500JPY. Upon passing the 2nd screening, the entry will be selected as a tentative winner of the GOOD DESIGN AWARD, and an award package fee of 181,500JPY will be required, bringing the total to 269,500JPY. Additional optional fees may apply to the 2nd screening fee and the award package fee depending on the exhibition content.

Who can apply?

Applicants can be either the business owners of the entries or the design contractors.

What needs to be prepared for the application?

It is necessary to provide an overview and features of the entry, including key design points, design background, and related text and images. These contents must be entered on the entry site.

Can I apply for past designs, or unpublished designs as well?

Both past and unpublished designs are eligible as long as they meet the following two conditions. 1.Can be purchased or utilized by the user by March 31, 2026; 2.Can be announced to the public on the award announcement date, October 15, 2025.

How much does it cost to participate?

The 1st screening fee is 16,500JPY, and the 2nd screening fee is 71,500JPY. Upon passing the 2nd screening, the entry will be selected as a tentative winner of the GOOD DESIGN AWARD, and an award package fee of 181,500JPY will be required, bringing the total to 269,500JPY. Additional optional fees may apply to the 2nd screening fee and the award package fee depending on the exhibition content.

What is the G Mark? How is it used?

G Mark is a symbolic mark awarded to recipients of the GOOD DESIGN AWARD, and is only permitted for use by awarded works. An application must be submitted and a usage fee must be paid before using the G Mark. After the application is completed, the mark can be used for one year on various media in Japan and overseas, including press releases, SNS, and product packaging.

How much does it cost to use the G Mark?

The use of G Mark is voluntary and the annual usage fee is 220,000 JPY. From October 15 to November 5, winners can use G Mark for free publicity. In addition, the organizers have set up preferential systems such as free use by public institutions and half-price for small and medium-sized enterprises.

Is there an upper limit to the number of applications from one company?

There is no limit to the number of applications. An average of 1.6 applications were submitted per company in 2024.

How does the screening work?

Well-known domestic and foreign designers and experts in various fields will implement 1st screening(entry information screening) and 2nd screening(actual work screening) for the entries based on the four screening perspectives of GOOD DESIGN AWARD (human, industrial, social, and time).

 

Entry

Please register the information (text, pictures, etc.) required for the screening when applying.

Please register the information (text, pictures, etc.) required for the screening when applying.