Project Outline
Mr. Fukasawa proved the criterion of the evaluation for this year as "reasonableness" with the message.
Screening Policy of Good Design Award
| HUMANITY | Inspiration for products and conceptual embodiments |
|---|---|
| HONESTY | Perceptiveness toward contemporary society |
| INNOVATION | Concepts to pioneer the future |
| ESTHETICS | Imagination for prosperous lifestyle culture |
| ETHICS | Reflecting on society and environment |
For further understanding of the screening policy, "viewpoint of the screening" was released for this year.
The process of 2011
| May 18 | Applications open |
|---|---|
| July 4 | Applications close |
| July 6 - July 19 | 1st screening period |
| July 20 | Results notification of 1st screening |
| July 28 | September 6 :2nd screening period |
| August 25 - 26 | 2nd screening Panel |
| August 26 - 28 | Good Design EXPO |
| September 7 | Result confirmation panel |
| September 14 | Results notification of 2nd screening |
| October 3 - November 16 | Good Design Exhibition at Design Hub (Selected items only) |
| Mid October | Special Awards screening panel |
| October 14 | Release of Good Design Grand Award winner candidates |
| October 28 - November | Voting period for Grand Award winner |
| November 9 | Awards Ceremony |
Good Design Award 2011 Awards Ceremony
| Date | November 9 |
| Place | Tokyo Midtown Hall A,B |
| Time | Doors open at 13:00
Starts 14:00
Part 1 - Good Design Award ceremony Part 2 - Good Design Special Award winners announcement/ ceremony Part 3 - Networking Party Closes 17:00 Press Conference: 16:00 (@ International Design Liaison Center ) |
Good Design Award 2011 Message of the Chairman (Release May 2011)
On the launch of Good Design Award 2011
I wish to place my sincere sympathies to all the people who suffered by the Great Eastern Japan Earthquake.
After this unprecedented disaster, all of the people in Japan review their sense of value for the daily life, considering individual possible help, what is true wealth and what is true happiness.
The judgment of "good" or "bad" design has been defined according to the sense of value and the definition of the wealth of the time.
Nobody blames the current town darkness because of the save on electricity. We rather regret the too much brightness and are aware the reasonableness of the current lighting that is enough for daily life.
However, it doesn't work and not aesthetic if we just thin the surplus lights.
It only works when we accomplish the reasonable and aesthetic darkness, like the town lights in Scandinavian countries.
I think "design" is to seek the reasonableness. Design always balances in trial and error according to the aesthetic axis of "reasonableness".
And now, it might be the time to shift the traditional aesthetic axis greatly.
With this context, the criteria of the Good Design Award 2011 must be different than previous ones. Sustainability must be more essential. Obvious futility must be given up, saving wastes and including outlook for the future.
Furthermore, the wisdom to coexist with nature, not to suppress, will be truly appreciated.
Design still remains potential even in front of such helpless disaster.
We must not forget the value of the design, the power source to seek the reasonable solutions based upon the daily life.
Naoto Fukasawa
Chairman
Good Design Award 2011 Judging Committee
Screening (Release May 2011)
Screening Policy
The screening policy of the Good Design Awards is briefly expressed in five important words summarizing the basic concept behind the screening process.| HUMANITY | Inspiration for products and conceptual embodiments |
|---|---|
| HONESTY | Perceptiveness toward contemporary society |
| INNOVATION | Concepts to pioneer the future |
| ESTHETICS | Imagination for prosperous lifestyle culture |
| ETHICS: | Reflecting on society and environment |
These five words used in our principle can be expressed in a single phrase as "giving people the central role and taking a high ethical standard in identifying the essence of our lives and engaging in appealing creative endeavors". This illustrates our basic philosophy that design is a humanitarian act put in the service of the human community. This is also the message of the Judging Committee, which seeks to reward design meeting these standards.
In addition, creativity, insight, conceptual abilities, imagination and intellect are the skills that are so essential when putting good design into practice.
The entries are screened based on this philosophy and the characteristics of their respective domains.
Entries Deemed Impossible for Screening For reasons relating to inadequate screening capacity, the Judging Committee may determine certain entries impossible to screen. In these cases, the Organizer will so advise such applicants, and promptly return all screening fees deposited.
Viewpoint of the screening
For the screening, there are 4 viewpoints to evaluate each entry.1.Viewpoint for human body
- Consideration for the safety
- Consideration for aged or disabled people
- Usability and user-friendliness
- Everlasting design
- Suggestion to prompt user's creativity
2.Viewpoint for lifestyle
- Suggestion of new etiquette or manner
- Consideration for the user and living environment
- Suggestion for the way families or communities are
- Suggestion for new working style or the way to join the society
- Creativity of lifestyle for the near future
3.Viewpoint for Industry
- Solution utilizing new technology or new material
- New direction to utilize design
- Suggestion for new method of production or supply
- Contribution to create new industry or business
- Suggestion for new style of industry or company
4.Viewpoint for society and the environment
- Suggestion for the new personal communication
- Creation of social or cultural value
- Contribution to expand social infrastructure
- Contribution to develop global cooperation
- Contribution to realize sustainable society
