2007 Outline

Criteria 2007

The adjudication of Good Design Award is based on the following adjudication criteria. There are three adjudication items. "1. Is it a good design ?" is the item to evaluate expected basic elements of products and facilities, and "2. Is it a superior design ?" and "3. Is it a design that breaks new ground for the future ?" are the ones to judge objectively if there are any superior elements. Entry products must satisfy all the points of "1. Is it a good design ?" item. Furthermore, they have to posses at least one of the merits from "2. Is it a superior design" or "3. Is it a design that breaks new ground for the future ?"

1) Is it a good design?

The basic elements required of a Good Design product or facility

  • It's aesthetically superior.
  • It's designed with safety in mind.
  • It's sincere.
  • It's designed to fit the usage environment where it's used.
  • It's original.
  • It meets the needs of consumers.
  • It's a good value for the price.
  • It offers good functionality and performance.
  • It's user-friendly.
  • It's attractive.

2) Is it a superior design?

Considerations that make the superior aspects of the product or facility


  • The design concept is superior.
  • The process or the management of the design is superior.
  • The formal expression is new and exciting.
  • The design is superior in its overall sense of completeness.


  • It shows a high level of solving the problems facing the user.
  • It puts the principle of universal design into practice.
  • It presents new modes of behavior and manners.
  • It conveys versatility and a high degree of functionality in an easily understandable way.
  • Consideration has been given to maintenance, improvements, and expansion during usage.


  • It makes skillful use of new technology and new materials.
  • It offers solutions through the creation of systems.
  • It utilizes high-level technical skills.
  • It demonstrates new modes of production.
  • It embodies new ways of selling and providing.
  • It plays a leading role in developing regional industry.


  • It presents new modes of communication among people.
  • It will have a long useful life.
  • It puts the principles of "ecology design" into practice.
  • It enhances a harmonious landscape.

3) Is it a design that breaks new ground for the future?

Considerations for evaluating whether the design actively engages issues having to do with the future life, industry, and society.


  • The designer has discovered an expression that is at the forefront of the era.
  • The design will lead to a global standard for the next generation.
  • The design takes a leading role in fashioning a Japanese identity.


  • It encourages creativity in the user.
  • It creates a new lifestyle for the next generation.


  • It gives rise to new technology.
  • It leads to the humanization of technology.
  • It contributes to the creation of new industries and businesses.


  • It gives rise to social and cultural values.
  • It contributes to a broadening of the social base.
  • It contributes to the realization of a sustainable society.

* The criteria for G-Mark adjudication will be applied flexibly depends on product's categories. New point of view could be added on 2 and 3 at the time of adjudication.