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Personal-use Products

00A1070
Rod Guide LOW RIDER "LC Serice" LCSG, MNST
Manufacturer:FUJI KOGYO Co.,Ltd.
Design:FUJI KOGYO CO.,LTD. PRESIDENT RYUICHI OHMURA
Price:600 to 2,200 yen


New fishing pole guide eliminates the problem of tangled lines when casting. Using an ultra-high speed camera, designers scientifically studied the "tangling" mechanism and incorporated the results into product development. The guide reduces the problems caused by tangled lines; decreases frame size and length; provides accurate guide calculations; and reduces the weight of the guide to improve pole functionality.
The designers were commended for incorporating serious consideration of a traditional problem into product development and improvement; creating a functional yet beautifully designed product; and integrating the results of comprehensive research into product design to resolve this problem.









Personal-use Products

00A1094
Chisel
H, M, N, Y series, European line from chisel made of all stainless steel.
Manufacturer:TUBOTA COMPANY LIMITED
Design:Sigeru Tsubota, sales division .TUBOTA co, Ltd.
Price:1,280 yen

The elliptical design and satin polish of the grip and depressions for the thumb and index finger make this chisel easier for users to grasp. The use of stainless steel prevents rusting, improves maintenance and increases product life.
The designers were commended for shattering the mundane image of chisels and creating an original and aesthetically pleasing product.