iQ is "Micro-Premium" car, seriously developed for environmental and energy issues.
A newly designed platform enables an ultra-efficient package that seats four in a vehicle 2,985mm long. The iQ's unique styling creates a sense of sophistication and presence that belies the car's size.
A 1.0-liter engine delivers outstanding cruising and environmental performance, offers fuel efficiency at the highest levels for its displacement. It also boasts fuel efficiency of 23.0km/l in the 10-15 Japanese test cycle and 21.0km/l in the JC08 test cycle.
The iQ is highly responsive at low and medium speeds, provides stable cruising performance at high speeds, and has a minimum turning radius of 3.9 meters—one of the shortest in the industry. In addition, a S-VSC (Steering-assisted Vehicle Stability Control) system and a total of nine airbags are standard on all models to provide outstanding safety performance.

Compact and high-performance, based on advanced technology that Japanese excel at, we have succeeded in creating the car that addresses the environmental issues. We have ushered in a new era of restrained luxury.
We aim to establish a new genre of "Micro-Premium" car, and hope to become a catalyst of compact car design, breaking away from the current paradigm. We have created an original platform based on an innovative package, and finished the iQ into a bold and iconic design.

The Toyota iQ has a lot of "world's firsts" in limit design to its credit, but this is not development based on innovative technology, but a high-density design based on existing technology. The Toyota iQ proposes a new possibility to downsizing of cars with its new, ultra-compact, premium 4-seat automobile design transcending the conventional concept of small cars. There is no doubt that its smooth ride and safety features present a whole set of new ideas to the world's compact cars. It will most likely introduce new concepts to our ideas for handling urban transportation, with its over-abundance of cars.