Outline

Japan Design: Good Design Award 50 Years is an exhibition produced by the Japan Institute of Design Promotion to commemorate the 50th anniversary of Japan's foremost design awards, the Good Design Awards (also called the G-Mark system).

Since 1957, the Good Design Awards have continued to motivate consumers and industry to strive for a society with a better everyday quality of life, a rich society traced out for Japan by the excellent examples of design we have selected. As a result, nearly 30,000 good designs have been publicly recognized so far, and the G-Mark is familiar to 90% of Japanese.

There are currently four award categories: product design, communication design, architecture and environmental design, and new frontier design. Thus, evaluation covers a range of design fields, this year on a scale that exceeded 3,000 entries from 1,300 companies around the world.

Besides celebrating a half-century of Good Design Awards history, this exhibition introduces the design efforts of twenty longtime participants, focusing on their award-winning products. The companies' sophisticated designs make them worthy representatives of Japan. In this way, the exhibition highlights the significance of Japanese design on the global stage.

We invite you to enjoy a mainstay of Japanese industry—appealing and promising Japanese designs.

Exhibition Title